About The Brand

(@newme.asia)

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newme is India’s fastest-growing Gen-Z fashion destination, launched in 2022, bringing runway-inspired styles straight to your wardrobe—at prices that don’t break the bank. They drop fresh, trend-led collections every week so you can dress exactly how you feel, every single day.

USP

Speed + Trendiness + Accessibility (—new drops every week so you never repeat a look.)

Target Group

Hyperactive + Trend-savvy Gen-Z

Followers on Instagram

Daily Avg.: +412

Weekly Avg.: +2059

Monthly Avg.: +14500

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Content Strategy

Considering its TG and brand positioning, newme generates content around the following buckets (click to expand):

Evergreen Content

Drop Culture & FOMO

High-frequency Trends

Gen-Z-first Content

UGC & Influencer Collabs